SOMARK INNOVATIONS

The world of pre-clinical trials is fraught with inaccuracy, because as it turns out, lab rats all look the same. This leads to errors with data and slows down the process of bringing life saving drugs to market. 

Somark Innovations developed a suite of products that allow for 99% accuracy, accelerating the speed to market for new medicines and reducing development costs. The challenge was to make this sexy. 

VISUAL IDENTITY

Starting with a full rebrand of the parent company Somark Innovations followed by the creation of sub brands for their SensaLab and Digital Mouse product ranges, I delivered a new brand identity unlike anything else in the pre-clinical trial sector.

BRAND LAUNCH CAMPAIGN

For the brand launch, I developed a campaign targeting researchers and practitioners in key markets with a teaser and reveal campaign in trade press, digital display and a lead generation eDM.

The launch was supported by a new website, a custom built conference stand, merchandise and flyers