CREATING POWER FOR CHANGE
NRL COMMUNITY
The National Rugby League places a huge focus on their grassroots clubs and the communities that form around them, running over a dozen community projects each year using the power of Rugby League to create positive social change.
While the NRL has been serving the community for over a 100 years, few people actually know about the positive work they do. To counter this, the Power for Change campaign aims to highlight these programs by telling the story of people who have been positively affected by them.
I was fortunate enough to lead the production for three of these films, producing five minute films for the NRL website and YouTube channel and 30 second teasers airing on national TV.
THE CHALLENGE
Power for Change campaign aims to highlight these programs by telling the story of people who have been positively affected by them.
MY ROLE
I was fortunate enough to lead the production for a selection of these films, producing five-minute films and 30-second teasers films broadcast on national sports television shows, in stadium pre-game and on the NRL website and YouTube channel.
THE FILMS
IN LEAGUE IN HARMONY
Meet Obed, who escaped civil war in the Ivory Coast to arrive in Australia where he found a new path through life with the NRL. Today Obed is an ambassador for the In League In Harmony program which empowers youth to be agents for change in promoting a more cohesive society. Watch the teaser above and see the full video here
SCHOOL TO WORK
The School To Work program is an education and employment program, mentoring young Indigenous Australians to stay at school and get a job. Montana, who didn't speak until she was 15, was helped through the program to overcome her challenges and pursue her dreams studying veterinary science at the University of Sydney. Watch the teaser above and see the full video here
