THINKING AND TIPS ON CUSTOMER EXPERIENCE & CRM

Peter Coleman 4/22/20 Peter Coleman 4/22/20

HOW TO APPLY DESIGN THINKING TO CUSTOMER EXPERIENCE PROJECTS

According to McKinsey, 70% of transformational programs fail. This week’s CX tips looks at how to use design thinking to structure your CX projects for success.

Peter Coleman 4/9/20 Peter Coleman 4/9/20

THE TOP 10 CUSTOMER EXPERIENCE FAQS ANSWERED

Unsure of the difference between UX and CX, whether you need lots of data or a big budget? This week’s CX tips to help you become a smarter marketer answer the top 10 CX questions

Peter Coleman 4/1/20 Peter Coleman 4/1/20

HOW TO DELIVER BAD NEWS EMAILS

Price rises, service changes, COVID-19. Regardless of the cause, there comes a time when organisations need to communicate bad news to their customers. So how do you deliver the news without losing customers?