POSITIONING WESTPAC AS THE STUDENTS PARTNER FOR SUMMER AND BEYOND

With summer approaching, Westpac wanted to demonstrate how Westpac and a Choice account could fit in students summer plans and ambitions for the following year.

Knowing we only had seconds to capture our audiences attention, engaging copy and imagery were used alongside finger-friendly email design which was quick to skim and scroll through.

The eDMs were supported by a content series guiding students on the next step of their lives and truely delivering on the brand promise of helping in the moments that matter.

The campaign was adapted for the St.George Group of regional banks and the eDM design evolved to become the template for Westpac brand eDMs.