DRIVING SALES SUCCESS
VOLKSWAGEN AUSTRALIA
Whilst working for DDB Sydney, I managed Volkswagen Australia's passenger, commercial and owner websites. These sites play a key role in supporting dealerships across the country, through highlighting retail offers, supporting new model and special edition launches, lifestyle content and driving visitors into their local dealership.
DRIVING PERFORMANCE
Through close collaboration with Volkswagen’s media agency, retail team and analytics monitoring, I was able to optimise the digital experience and site performance to increase visitor conversion from digital into retail environments.
