THINKING AND TIPS ON CUSTOMER EXPERIENCE & CRM
THE FOUR LAYERS OF CUSTOMER EXPERIENCE
Brand experience, customer experience, service design, user experience - what's the difference?
This week's CX Tips looks at the different layers of experience and how they unite to form the overall experience people have with brands and organisations.
HOW TO RESHAPE YOUR CUSTOMER EXPERIENCE FOR LIFE AFTER LOCK-DOWN
As the world emerges from months of lockdown and we enter recession, many customer habits, preferences and expectations have changed. This week’s CX tips looks at how to adapt your CX to respond to these changes.