THINKING AND TIPS ON CUSTOMER EXPERIENCE & CRM
CUSTOMER EXPERIENCE vs SERVICE DESIGN
Customer Experience and Service Design are terms often used interchangeably, and on the surface, they look pretty similar. So what is the difference?
THE FOUR LAYERS OF CUSTOMER EXPERIENCE
Brand experience, customer experience, service design, user experience - what's the difference?
This week's CX Tips looks at the different layers of experience and how they unite to form the overall experience people have with brands and organisations.