THINKING AND TIPS ON CUSTOMER EXPERIENCE & CRM
THE PEAK-END RULE: THE MOMENTS THAT MATTER MOST IN CX
In a customer journey, some moments matter more than others. Learn how to use the peak-end rule to enhance your customer experience.
HOW TO RESHAPE YOUR CUSTOMER EXPERIENCE FOR LIFE AFTER LOCK-DOWN
As the world emerges from months of lockdown and we enter recession, many customer habits, preferences and expectations have changed. This week’s CX tips looks at how to adapt your CX to respond to these changes.