THINKING AND TIPS ON CUSTOMER EXPERIENCE & CRM

Peter Coleman 2/9/21 Peter Coleman 2/9/21

THE PEAK-END RULE: THE MOMENTS THAT MATTER MOST IN CX

In a customer journey, some moments matter more than others. Learn how to use the peak-end rule to enhance your customer experience.

Peter Coleman 4/22/20 Peter Coleman 4/22/20

HOW TO APPLY DESIGN THINKING TO CUSTOMER EXPERIENCE PROJECTS

According to McKinsey, 70% of transformational programs fail. This week’s CX tips looks at how to use design thinking to structure your CX projects for success.

Peter Coleman 4/3/20 Peter Coleman 4/3/20

WHAT IS CUSTOMER EXPERIENCE?

A guide to Customer Experience, how it adds value to businesses and what great CX looks like.